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Advertising rates

Advertising enquiries should be addressed to:

Open Box Publishing Ltd
Regent Court
68 Caroline Street
Jewellery Quarter
Birmingham B3 1UG
Tel: 0121 200 7820

Download our media pack.

The Annals is received by nearly 17,000 surgeons, of whom over 2,500 are FDS surgeons and over 150 are dual fellows of both the Faculty of Dental Surgery and the College. The journal is therefore an ideal medium for advertising surgical equipment and services. The Annals also accepts, subject to editorial approval, non-surgical consumer advertising that may be relevant to its professional target audience.

Consultant surgeons, trainees in the various surgical specialties and dental surgeons of The Royal College of Surgeons of England. The majority of the circulation is UK-based.

Eight issues annually - publication dates: January, March, April, May, July, September, October and November

Copy date: first day of the month preceding month of publication

Advertising rates

Single issue 4 issues 8 issues
Print display
Inside front cover £1,500 £1,350 £1,200
Inside back cover £1,450 £1,305 £1,160
Outside back cover £1,500 £1,350 £1,200

Full page £1,320 £1,190 £1,055
Half page £925 £830 £740
Quarter page £645 £580 £515


  • Loose inserts up to 10g: £1,540.
  • Bound inserts: price on application.
  • Up to 17,000 copies required, depending on mailing segments chosen.

Online display

  • Prices start at £250 per month.
  • Customers placing 4 or 8-month series of display advertising are given complimentary online banner advertising to run concurrently with their print advertising.
Agency commission 10% for both print and online display advertising, and inserts.
Design services We can design your display advertisement, insert or online banner. Prices available on request.

Mechanical data:

Width Height

Print display

Please allow 3mm bleed on all edges – trim sizes are provided below.

Full page 210mm 297mm
Half page - horizontal
210mm 148mm
Half page - vertical
105mm 297mm
Quarter page 105mm 148mm
Online display
Leaderboard 468px 60px
Skyscraper 120px 600px


Inserts that exceed the maximum size should be supplied folded to fit within it. All inserts must be single-piece items.

Maximum size 210mm 297mm
Minimum size 105mm 148mm

Artwork requirements:

Print display
  • File types: PDF, EPS, TIF or JPG
  • Colour space: CMYK (spot colours available, POA)
  • Resolution: Minimum of 300dpi at finished size
  • Fonts: All fonts should be embedded (or converted to shape) in PDF and EPS files
Online display
  • File types: Interlaced, non-transparent GIF or JPG
  • Colour space: RGB
  • Resolution: Minimum of 72dpi at finished size
  • File size: Maximum of 100kb

Terms and conditions:

Cancellation notice

Six weeks prior to copy date.

Late copy If copy is not received by the due copy date, the publisher reserves the right to repeat existing copy or to charge for the space as ordered.
Payment Advertisements are accepted on our terms of payment which are 30 days from the invoice date.
Conduct The publishers reserve the right to refuse, amend or withdraw all advertisements submitted to them at their absolute discretion and without explanation. All advertisements must comply with the ASA code of advertising practice.