4.3.1 Provision of information about surgeons practice

Surgeons must demonstrate probity in all aspects of their professional practice and ensure that they do not abuse their patients’ trust in them or the public’s trust in the profession. You should adhere to all the principles set out in Good Medical Practice (GMC, 2013, pars. 65–80). In addition, you should:

• Ensure that any information about your knowledge, skills, and services is truthful, factual and serves the interests of patients.
• Ensure that your name or practice is not used inappropriately in the promotion of personal commercial advantage. Avoid any material that could be interpreted as designed to promote your own expertise, either in general or in a particular procedure.
• Declare any commercial involvement that might cause a conflict of interest.
• Ensure that the literature provided by the institution where you work and any interview you give to the media does not make unreasonable claims.
• Demonstrate honesty and objectivity in your dealings with others, including when providing references for colleagues and team members, or when providing evidence to courts and tribunals.